July 13, 2004
|8:15-8:35||Panel 1: Organizing innovation: inside the firm|
|8:35-8:55||Panel 2: Organizing innovation: outside the firm|
|8:55-9:15||Panel 3: Intellectual property strategies|
|9:15-9:35||Panel 4: Organizational and institutional contexts|
|9:35-9:55||Discussion and synthesis|
Inside the firm, open innovation means
Outside the firm, open innovation means
Do strong IP rights promote or inhibit open innovation? How should IP be managed in a world of open innovation? When should firms choose to publish their knowledge, rather than protect it? What are the benefits to giving away IP, as with with open source software?
How do external technologies not only fill gaps in a company's current businesses but also shape corporate strategies? How are new “search areas” defined and do they influence the strategy formation process and competence building process? How should the Top Management Team manage this change process?